Privacy Policy

This privacy policy is formulated in accordance with global network data protection norms and personal privacy protection conventions, aiming to standardize the collection, use, storage, transmission and protection of user personal information by the platform, clarify the rights and obligations of users and the platform in terms of privacy information, and prevent personal information leakage, unauthorized access and illegal use. This policy is applicable to all users who browse the platform page, register accounts, place orders for consumption, consult customer services and participate in platform activity interactions, covering all natural persons who use platform services in global regions. By accessing, browsing and using the platform shopping services, all users are deemed to have fully understood and voluntarily accepted all clauses of this privacy policy, and agree to the platform's standardized collection and processing of personal information in accordance with the policy provisions. The platform adheres to the principle of minimal information collection, only collects necessary information related to order transactions and service experience, and never actively collects irrelevant sensitive personal information, biological information and private privacy content of users without explicit authorization.

The platform collects user information mainly through active submission and passive automatic collection. Active submitted information includes account registration information, order receiving information, contact communication information, payment related basic information, and feedback content submitted in customer service consultation and activity interaction. Passive automatically collected information includes browser access records, page browsing track, stay duration, product click preference, device model, network IP address, system operating version and cookie data generated during access. All automatically collected information is only used for platform operation optimization, product recommendation matching and user experience improvement, and will not be associated with user real identity without explicit authorization. The platform will not collect sensitive information such as user identity document numbers, bank card detailed information, residential privacy address and personal asset information in any form. All payment transaction data is directly connected to the official payment channel, and the platform does not store complete payment account and password information to avoid financial privacy risks. Cookie technology is used to record browsing preferences, which users can turn off through browser settings; turning off cookies may affect part of the page browsing and personalized recommendation functions, but will not affect basic shopping transaction services.

All collected user personal information is only used for the following legitimate purposes: processing order transactions, arranging logistics delivery, completing after-sales return and refund services, responding to customer service consultation and problem handling, optimizing platform page function and product recommendation, conducting anonymous user demand analysis and market research, and pushing platform preferential activity information with user consent. The platform will never use user personal information for illegal commercial promotion, third-party user drainage, spam information push and other irrelevant purposes beyond the scope of service needs. Under no circumstances will the platform sell, lease, transfer or disclose user personal information to any third-party commercial institutions, marketing organizations and unrelated individuals without the user's explicit written authorization. For third-party service providers cooperating with the platform (logistics carriers, payment channels, data technical service providers), only the minimum necessary information required for service docking will be shared, and a strict confidentiality agreement will be signed with the third party to restrict the use and storage scope of user information, and supervise the other party to abide by global privacy protection regulations.

The platform adopts international advanced end-to-end data encryption technology, secure cloud server architecture and firewall protection system to store all user personal information, effectively preventing unauthorized access, network hacking, data leakage, tampering and loss of user information. All user data is stored in standardized encrypted servers, with multi-layer access authority setting and real-time data monitoring mechanism. Internal staff of the platform have hierarchical authority management for user information query, and it is prohibited for any employee to privately query, download, copy and disclose user privacy information. The platform formulates complete internal information management systems and operation specifications, regularly conducts privacy protection training for all employees, and imposes strict disciplinary sanctions and legal liability for violations of user information confidentiality regulations. The user information storage period is limited to the time required to complete service purposes. After the order transaction is completed and the after-sales service period ends, the platform will regularly clean up invalid user data, conduct anonymous processing of browsing records and transaction tracks, and permanently delete sensitive personal information that is no longer needed.

Users enjoy the right to query, modify, supplement and delete their personal information stored on the platform at any time, and can independently complete information management through the account background or apply to customer service for auxiliary processing. Users have the right to withdraw the authorization of information collection and use at any time. After withdrawal, the platform will stop collecting and using relevant information in a timely manner, but will not affect the processing of ongoing order transactions and after-sales services. The platform reserves the right to appropriately adjust and update the clauses of this privacy policy according to service business adjustment, global regulatory policy changes and platform operation optimization needs. The updated privacy policy will be publicly displayed on the platform page and take effect automatically after publication. Continued use of platform services by users after policy update is deemed as recognition and acceptance of the new policy clauses. The platform will not separately notify individual users of policy changes. If users do not agree to the updated policy content, they shall stop using the platform shopping services voluntarily. The platform is not liable for information leakage and privacy loss caused by users' own disclosure of personal information, use of unsafe network environment and sharing of account authority with others.